ZEERO CUP
Naming and brand identity for a menstrual cup brand planning to launch in the highly competitive U.S. market with a focus on the novice audience and the goal of increasing the penetration of cups in the market.
Goal
To develop the name and packaging design for menstrual cups for the US market.
To develop the name and packaging design for menstrual cups for the US market.
Solution
The name reflecting the essence of the product was chosen and the packaging design emphasizing the feminine and cyclical nature was developed. This is how the name Zeerocup was chosen, reflecting the benefits of menstrual cups, which are played out in communication:
Zero leaks
Zero smell
Zero discomfort
Zero smell
Zero discomfort
An abstract illustration depicting the feminine principle and the cycle of menstruation was chosen as a visual symbol.
The delicate colors of the packaging duplicate the color of the product itself and fill it with tranquility and harmony.
The delicate colors of the packaging duplicate the color of the product itself and fill it with tranquility and harmony.
